Case Study
Truck Wrap Design
A bold custom truck wrap designed to make 53 Grafix stand out on every road.
Project Type: Vehicle Wrap Design
Year: 2024
Role: Graphic Designer
Tools: Illustrator
High Impact Design
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Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add a Title
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Project Overview
This project focused on creating a high-impact visual design that matched the client's brand personality while making the final product look professional, bold and memorable
The Goal
The goal was to create a design that would grab attention, stay consistent with the brand, and work well across real-world applications from any distance.
The Challenge
The main challenge was balancing a bold visual style with clean readability, making sure the design looked professional from both close-up and far away.
Design Process
01
Research & Direction
Studied the brand. audience. competitors, and style direction to build a strong foundation.
02
Concept Development
Created multiple layout ideas. color options, and visual treatments to explore the best direction.
03
Design Refinement
Refined the selected concept
by improving typography, contrast, spacing, and overall visual balance.
04
Final Presentation
Prepared the final design in a polished, print-ready and client-ready format with realistic mockups.
Visual Showcase
Partial Wrap Mockup
Detail Shot
Side View
Texture & detail
Final Flat Artwork
Final Outcome
The final design delivered a strong, professional look that improved brand visibility and created a more memorable visual presence on the road. The client was extremely happy with the results and the impact it has on their brand.
Skills Used
Branding
Vehicle Wrap Design
Typography
Color Theory
Mockup Design
Marketing Design
Robert Horton Jr..
BRAND & MARKETING DESIGNER / BARTOW
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